Netflix: Sign-Up Optimization

This project was realized during my time at Experientia Global and involved optimizing the sign-up process for Netflix to enhance user engagement and conversion rates. Through world-wide research and analysis, we developed user-centric sign-up flows that catered to different user motivations and engagement points.

What You Need To Know:
The project focused on creating seamless and intuitive sign-up processes for Netflix.

What Our Client Needed:
Netflix wanted to improve their sign-up process for Smart TVs to reduce friction and increase the conversion rate of free users to paid subscribers.

Highlights:

• Vision Research: Conducted extensive research to define four main models of sign-up processes based on user motivation and engagement.
• Sign Up Flow: Developed a sign-up flow.
• Access: Created a model for subscriptions and recommendations.
• User Friendlyness: Designed a user-friendly sign-up process, focusing on ease of access and personalization.