Rare Disease Patient Journey

The 17 projects were realized during my time at Experientia Global. A global-to-local approach to represent the patient experience for a confidential pharmaceutical company. in 17 projects, we aimed at redesigning patient journey maps to ensure consistency across different medical areas, improving usability and focusing on patient experience and emotions.

What You Need To Know:
This project involved creating a toolkit to standardize patient journey mapping across various medical departments, ensuring a consistent and patient-centric approach.

What The Client Needed:
The pharmaceutical company needed a coherent and standardized patient journey map to align global teams and support local innovation while keeping the patient experience at the forefront.

Highlights:

• Consistent Toolkit: Developed a toolkit to ensure quality and consistency in patient journey mapping across different medical areas.
• Centralized Patient Insights: Consolidated reports from various departments into one reference file, highlighting patient experiences, emotions, behaviors, and actions.
• Face-to-Face Validation: Conducted face-to-face validation sessions with cross-functional client teams, fostering collaboration and future development opportunities.

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