On Running: Digital Sales Training

This project was realized during my time at Atfront AG. The digitization not only presents new challenges but also offers exciting opportunities, such as multiplying knowledge. This is crucial for a globally present brand like On Running, which aims to ensure consistent information and training on its products and brand DNA. The project focused on developing a digital sales training tool to keep sales personnel worldwide informed and aligned with On's brand and product knowledge.

What the Project Is:
The project involved creating an engaging digital sales training e-learning experience, Bootcamp, accessible via native mobile apps and a responsive website, to ensure consistent and up-to-date communication of On Running's strategic success positions.

What the Client Needed:
On Running needed a scalable, efficient, and engaging digital training tool to educate and align sales personnel globally with the brand's innovative products and strong brand identity.

Highlights:

• Seamless Integration: The training tool was seamlessly integrated into On's existing system landscape, ensuring consistency in product and brand knowledge dissemination.
• Engaging Learning Experience: Utilized analogies and engaging content to promote acceptance and learning success among sales personnel.
• Economic Success: Ensured that the training tool contributes to the long-term economic success by maintaining up-to-date and consistent brand communication.