Phonak: Audiologist Journey

This project was realized during my time at Atfront AG. Phonak has been working on various digital products for several years. Together with the manufacturer, we developed a strategic concept to create a meaningful customer experience journey for all stakeholders, from audiologists to end customers. Through various design methods, multiple smaller projects were implemented within this journey.

What the Project Is:
The project involved creating a strategic design framework for Phonak, incorporating stakeholder experiences and implementing various digital solutions to enhance the overall customer journey.

What the Company Needed:
Phonak needed a cohesive strategic design approach to align the experiences of different stakeholders and implement digital solutions that enhance the audiologist journey.

Highlights:

• Comprehensive Research: Delivered research results including scenarios, research papers, and analyses, showcasing possible futures derived from the research.
• Design Implementation: Developed specifications for testing and development-ready concepts, which were then implemented by us or Phonak.

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